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Who’s On Your Digital Business Dream Team?
Digital business requires more than innovating around the digitalization of things; it needs a bench of particular talent to turn ideas into reality. When it comes to staffing for digital business...
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Sintetia » Liderazgo e innovación, dos caras de la misma moneda: ¿Cómo es un...
No es lo mismo gestionar que liderar. Peter Drucker, gran filósofo del management moderno, ya apuntó que “gestionar es hacer las cosas correctamente. Liderar es hacer las cosas ...Sergio Ortiz's...
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El Design Thinker para el proceso de innovación | Blog de Innovation Factory™...
El ‘Design thinking’ se define como el enfoque que se sirve de la sensibilidad del diseñador y de su método de resolución para el proceso de innovación.Sergio Ortiz's insight:Would you like to be a...
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How Painful Is Your Customer Experience?
In the late 1980s, Jan Carlzon, then CEO of the Swedish airlines holding company SAS Group, published the book Moments of Truth. Carlzon’s thesis was straightforward: “Anytime a customer comes...
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We Need Better Managers, Not More Technocrats
Building digital organizations is ultimately about leadership.Sergio Ortiz's insight:"What you have to do and the way you have to do it is incredibly simple. Whether you are willing to do it, that’s...
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BSR_AUT_40-41_Emotional_business.pdf
Sergio Ortiz's insight:Measuring emotions is not only possible, but also important, in predicting behaviours #elenaalfaroSee it on Scoop.it, via Enhancing the Experience...Always Improving
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The Financial Brand: Marketing Insights for Banks & Credit Unions -...
Sergio Ortiz's insight:The top 100 banks on Facebook, Twitter and YouTube ranked by their overall social media activity...But it is not only about quantity, is it?See it on Scoop.it, via Enhancing the...
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El lugar de Experiencia de Cliente en el Organigrama | Experiencia de Cliente
¿Cuál es el lugar de CX en el organigrama? ¿Cómo conseguir que la Dirección de Experiencia de Cliente dependa de Dirección General? ¿Cómo hacer paraSergio Ortiz's insight:Customer Experience is...
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10 Of The Coolest Office Spaces In The US
Check out these awesome offices.Sergio Ortiz's insight:A pleasant working environment definitely power creativity, productivity and engagement. Would you like to work in a place like this?...
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Endesa reduce la velocidad de la luz
'Mi abuelo murió la semana pasada pero yo sigo viéndole porque la luz que me llega es de hace días', se quejaba esta mañana un abonado de Endesa que tiene contratada la tarifa básica. El motivo de...
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8 Reasons You Need an SEO Content Strategist
“Content is the new SEO” has been one of the resounding slogans guiding marketers in 2014. As you know, it’s not just enough to churn out content — writing about whatever is on your mind… often. You...
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The Best Jobs For Every Personality Type
Whether you're an ISTP or an ENFJ, we've identified the best jobs for every personality.Sergio Ortiz's insight:Do What You Are: Discover the Perfect Career for You Through the Secrets of Personality...
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Unlock the 007 in you. You have 70 seconds! - YouTube
Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. ...Sergio Ortiz's insight:Gamification in...
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The Fun Theory
Rolighetsteorin är tillägnad tanken om att något så enkelt som glädje är det absolut lättaste sättet att få människor att ändra sitt beteende till det bättre. Bidra med ditt experiment för att bevisa...
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The Most Innovative Companies: An Interactive Guide
Explore the shifting patterns behind BCG’s 2014 list of the most innovative companies.Sergio Ortiz's insight:Breaking through is hard to do! Hacerse hueco en el top de los innovadores en complicado....
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Gamification - What You Always Wanted to Know About it
Sergio Ortiz's insight:#Gamification - What You Always Wanted to Know About itSee it on Scoop.it, via Enhancing the Experience...Always Improving
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Las diez macrotendencias que marcarán el futuro de la Educación | Esic...
Sergio Ortiz's insight:10 macrotendencias para la educación : Power Pupils, Happy & Healthy, Lifelong Learning, Lean Entrepeneurship, Techno-Craft, B-tech, Gamificación, We care, Crowdpower y...
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Lo que le depara al marketing digital en el 2015
Tweet Tweet La revista Forbes ha elaborado una guía sobre lo que le espera al marketing digital en el 2015 y las claves para que las empresas no se queden en el pasado y estén a la altura de los...
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Gartner's CEO Survey Predicts Top Technology Investments For Next Five Years
In 2014, CEOs are most relying on digital marketing, e-commerce, customer experience management, business analytics and cloud business to improve performance over the next five years. These five...
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quantum markethink: Gamification: 7 pecados capitales
Sergio Ortiz's insight:Los 7 pecados capitales en Gamificación #GSMm por Bernardo CrespoSee it on Scoop.it, via Enhancing the Experience...Always Improving
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